The Influence of Trust and Service Quality on Online Shop Interested in Buying

Ulul  Muntaha

doi:10.46306/bbijbm.v1i3.25

Authors

Ulul Muntaha UIN Raden Intan Lampung

DOI:

https://doi.org/10.46306/bbijbm.v1i3.25

Keywords:

Trust, Quality of Service, Interest in Buying Online Shop

Abstract

In this 4.0 generation, buying and selling online is very popular. Convenience, various choices and various promotions offered are the main factors behind this 4.0 generation purchasing online. This can also be seen from the change in buying styles from traditional markets to online stores, which are increasing. Although there are many advantages and disadvantages of buying and selling online, some consumers are not satisfied with their online purchases. This is due to the seller's lack of service and consumers' doubts about buying because the goods sent by the seller are often not following the order, thereby reducing the value of consumer confidence in buying and selling online. Based on this phenomenon, this study aims to determine the effect of trust and service quality on online shop buying interest with a case study of Islamic Business Economics Faculty students. The number of stamps used is 150 people

Downloads

Download data is not yet available.

References

Alwafi, F., & Magnadi, R. H. (2016). The Influence of Perception of Security, Ease of Transaction, Trust in Stores and Shopping Experience on Interest in Buying Online on the Tokopedia.com Buying and Selling Site. Diponegoro Journal Of Management, 5, 1–15.

Anwar, R., & Adidarma, W. (2016). The Influence of Trust and Risk on Buying Interest in Online Shopping. Sriwijaya Journal of Management and Business, 14(2).

Binalay, A. G., Mandey, S. L., & Minatrdjo, C. M. O. (2016). The Influence of Attitudes, Subjective Norms and Motivation on Online Purchase Interest in Students of the Faculty of Economics and Business in Manado. EMBA Journal, 4(1), 395–406.

Firdayanti, R. (2012). Journal of Social and Industrial Psychology. 1(1), 1–7.

Harris, L. C., & Goode, M. M. H. (2010). Online servicescapes, trusts, and purchase intentions. Journal of Services Marketing, 24(3), 230–243.

Haryono, S. (2014). Know the Structural Equation Modeling (SEM) Method for Management Research Using AMOS 18.00. Journal of Economics and Business STIE YPN, VII(1), 23–34.

Hidayatullah, S., Waris, A., & Devianti, R. C. (2018). Millennial Generation's Behavior in Using the Go-Food Application. Journal of Management and Entrepreneurship, 6(2), 240–249.

Hsiao, Y., & Tsai, W. (2018). Financial literacy and participation in the derivatives markets. Journal of Banking and Finance, 88, 15–29.

Khairani, Z., Soviyant, E., & Aznuriandi. (2018). The Effectiveness of Promotion Through Instagram in Food and Beverage Sector SMEs in Pekanbaru City. Benefits Journal, 3(2), 239–247.

Kurniawati, D. (2015). Marketing Strategy Through Social Media and Student Buying Interest. Journal of Symbolics, 1(2).

Kuspriyono, T. (2017). The Influence of Web Information Quality and Online Service Quality on the Image of Bukalapak.com. Journal of Perspectives, XV(1), 56–62.

Maulana, R., & Kurniawati, K. (2014). The Influence of E-Service Quality on Consumer Purchase Interest (Case Study on Koren Denim Website). Journal of Management, 13(2), 117–129.

Siagian, H., & Cahyono, E. (2014). Analysis of Website Quality, Trust and Loyalty of Online Shop Customers. Journal of Marketing Management, 8(2), 55–61.

Sousa, R., & Voss, C. A. (2009). An empirical investigation is the effects of service failures and recovery on customer loyalty in e-services. International Journal of Operations and Production Management, 29(8), 834–864.

Sugara, A., & Dewantara, R. Y. (2017). Analysis of Trust and Satisfaction with the Use of Online Buying and Selling Transaction Systems (Study on Consumers "Z"). Journal of Business Administration (JAB), 52(1), 8–15.

Ghozali, I. (2009). Application of Multivariate Analysis With SPSS Program (Print IV). Semarang: Diponegoro University Publishing Agency.

Sugiyono. (2014). Statistics For Research. Bandung: Alphabeta