The Effect of Digital Marketing on Increasing MSME Profits

Case Study: Ulubelu District

Authors

  • Nando Rizky Arnando Pratama UIN Raden Intan Lampung
  • Rahmat Setiawan UIN Raden Intan Lampung
  • Vicky F Sanjaya UIN Raden Intan Lampung

DOI:

https://doi.org/10.46306/bbijbm.v2i2.22

Keywords:

digital marketing, MSME profit

Abstract

This study aims to examine the effect of digital marketing on increasing MSME profits. The method used in this study using a questionnaire. The sample used in this study amounted to 35 respondents. The statistical test was carried out using PLS-based structural equalization modeling. the validity test uses a loading factor, while the reliability test uses Cronbach's alpha value, composite reliability and average variance extracted (AVE). All proposed hypotheses are supported and significant. The conclusion of this study is the effect of digital marketing on increasing MSME profits

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References

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Published

2022-08-30

How to Cite

Pratama, N. R. A. ., Setiawan, R. ., & Sanjaya, V. F. . (2022). The Effect of Digital Marketing on Increasing MSME Profits: Case Study: Ulubelu District. Bina Bangsa International Journal of Business and Management, 2(2), 199–203. https://doi.org/10.46306/bbijbm.v2i2.22

Issue

Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management

Section

Articles

License

Copyright (c) 2022 Nando Rizky Arnando Pratama, Rahmat Setiawan, Vicky F Sanjaya

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.