PROSPECTS AND POTENTIAL FOR THE ESTABLISHMENT OF AGROMART AT THE JEMBER STATE POLYTECHNIC PSDKU SIDOARJO

Sekar Ayu Wulandari; Ahmad Haris Hasanuddin  Slamet; Septine  Brillyantina; Dini Nafisatul  Mutmainah; Rahmat  Dhandy

doi:10.46306/bbijbm.v5i1.115

Authors

Sekar Ayu Wulandari Politeknik Negeri Jember
Ahmad Haris Hasanuddin Slamet Politeknik Negeri Jember
Septine Brillyantina Politeknik Negeri Jember
Dini Nafisatul Mutmainah Politeknik Negeri Jember
Rahmat Dhandy Politeknik Negeri Jember

DOI:

https://doi.org/10.46306/bbijbm.v5i1.115

Keywords:

Agromart, Sidoarjo, BMC, SWOT Analysis.

Abstract

Agromart is an effort to utilize local potential in Sidoarjo Regency as a form of Teaching Factory (TEFA) at the Jember State Polytechnic PSDKU Sidoarjo. Agromart is also a means of learning for students through activities in business processes, ranging from product planning, operational management, and marketing to financial management. This research aims to plan the development of the Agromart business at the Jember State Polytechnic PSDKU Sidoarjo. This study employs a quantitative descriptive approach, utilizing primary and secondary data sources. The analysis methods used in this study include the Business Model Canvas (BMC) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. The study results show that Agromart business has product type and quality advantages. The products offered are quality items that emphasize the local wisdom of Sidoarjo Regency. The SWOT analysis results show that Agromart business is in quadrant one. This quadrant indicates that the business is in a position of strong internal strength and has excellent external opportunities. So, a suitable strategy is to use strength to take advantage of opportunities.

Downloads

Download data is not yet available.

References

Abdullah, R. M. Y. (2023). Ekonomi Kreatif dan Potensi Pertumbuhan Ekonomi Berbasis Industri Kreatif. JMEB Jurnal Manajemen Ekonomi & Bisnis, 1(2), 60–69. https://doi.org/10.59561/jmeb.v1i2.155

Djuarni, W. (2023). Strategi Produk Berbasis Kearifan Lokal. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan, 7(1), 35–43. https://doi.org/10.35130/jrimk.v7i1.394

Fitriyani, Y., Santosa, B., & Susatya, E. (2022). Pengembangan Strategi Pemasaran Berbasis Pelanggan Pada Produk Mulyojaten di SMK Muhammadiyah 3 Metro. Jurnal Pendidikan Dan Konseling, 4(20), 1349–1358. https://doi.org/https://doi.org/10.31004/jpdk.v4i6.10619

Hanifah, L., Manumono, D., & Astuti, A. (2021). Prospek Usaha Pedagang Jamu (Studi Kasus Di Dusun Kiringan, Canden, Bantul). Jurnal Ilmiah Agritas, 5(2), 70–79.

Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya Analisis Swot dalam Suatu Perencanaan dan Pengembangan Bisnis. IJESPG Journal, 2(1), 9–17. http://ijespgjournal.org

Mere, K., Hery Santoso, M., Utami Rahmawati, H., & Ade Kurnia Harahap, M. (2023). Peran Ekonomi Kreatif Dalam Menggerakkan Pertumbuhan Ekonomi Lokal. Communnity Development Journal, 4(6), 12324–12329. https://doi.org/https://doi.org/10.31004/cdj.v4i6.23250

Novitasari, D., Virnanda, P. J. T., Salsabiil, S. R., Awalin, M. I., & Saputra, S. (2025). Analisis Dampak Dan Signifikansi Bmc Terhadap (Studi Kasus Pada Kegiatan PKM “ Chipet ” Di STIE Mahardhika Surabaya). Jurnal Ilmiah Kajian Multidisipliner, 9(1), 218–224.

Pohan, S., Mavianti, Setiawan, H. R., & Marpaung, A. H. (2022). Meningkatkan Minat Belajar Siswa dengan Menggunakan Media Bergambar dan Power Point Pada Mata Pelajaran Fiqih. Edukasi Islami: Jurnal Pendidikan Islam, 11(03), 779. https://doi.org/10.30868/ei.v11i03.2446

Sepriyadi, M. I., Wardani, A., Syahfitri, M., Alfayyadh, M. F., Resmaliana, R., Pembangunan Tanjungpinang, S., & Riau, K. (2023). Analisis Business Model Canvas (BMC) Pada UMKM Cimol Aa di Kota Tanjungpinang. Journal Of Social Science Research, 3, 2270–2281. https://j-innovative.org/index.php/Innovative

Slamet, A. H. H., Mutmainah, D. N., Brillyantina, S., Wulandari, S. A., Dhandy, R., & Julianti, S. E. N. (2025). Development Strategy of Agribusiness Teaching Factory Pilot at PSDKU Sidoarjo using SWOT Analysis and Lean Canvas Business Model. IOP Conference Series: Earth and Environmental Science, 1446(1). https://doi.org/10.1088/1755-1315/1446/1/012054

Suryati, L., Ganefri, Ambiyar, Yulastri, A., & Fadhilah. (2023). Penerapan Program Teaching Factory dalam Mempersiapkan Kompetensi Kewirausahan Siswa pada Pendidikan Vokasi. Jurnal Penelitian Dan Pengembangan Pendidikan, 7(1), 58–66. https://doi.org/10.23887/jppp.v7i1.58257

Widiyanti, R. (2021). Pelaksanaan pembelajaran kewirausahaan di perguruan tinggi vokasi. Prosiding The 12th Industrial Research Workshop and National Seminar Bandung, 4–5.

Yuniningsih, Y., & Suhartini, D. (2017). Fishery Service Empowerment in Business Opportunity for Fish Crackers of Increasing Family Revenues in the Gisikcemandi at Sedati Sub District, Sidoarjo District, Indonesia. Nternational Seminar of Research Month Science and Technology in Publication, Implementation and Commercialization., 2017, 380–382. https://doi.org/10.11594/nstp.2018.0156